Friday, November 27, 2009
Thursday, November 12, 2009
The Grandfather Project - Press Release
PAPOULI’S GREEK GRILL RESTAURANTS LAUNCHES “THE GRANDFATHER PROJECT”
Local Greek and Mediterranean concept, Papouli’s Greek Grill, has partnered with UTSA Business students on a project that will foster community development and family appreciation.
Nick Anthony, founder and CEO of the concept, contacted the College of Business at UTSA this summer with a clear mission: to develop a marketing campaign that directly benefits the community. By expanding on the family-oriented mentality that is a core element of Greek culture, as well as © Papouli’s Greek Grill, five students in their senior year studying Entrepreneurship have harnessed the power of facebook, twitter, and other social media platforms in order to bring the age-old art of story-telling into this modern era. With Mr. Anthony as their guide, this team of students has taken advantage of the unique opportunity to apply their business education to a real-world challenge. Blogging, networking, marketing, material design, and project management are but a few of the skills that they have used to produce a project that successfully links the feeling of fellowship and belonging to the Papouli’s brand.
In addition to establishing a presence on facebook and twitter, the Grandfather Project team has also developed www.mypapouli.com - a YouTube-based platform that will allow users to post videos about their family (specifically, their grandfather or “papouli” figures) for others to see and comment upon. Guests will have the opportunity to share their stories online, as well as in person. At select locations, the team plans to regularly hold in-store video tapings in which guests can have their story recorded and uploaded for their convenience. The Grandfather Project hopes to create a legacy of family wisdom and stories for future generations to enjoy and learn from in an innovative and modern way.
An initial in-store taping will be held Sunday, November 15th, in the morning from 11:00 to 2:00 at the City View Village Location. Learn more about the project at http://thegrandfatherproject.blogspot.com.
Local Greek and Mediterranean concept, Papouli’s Greek Grill, has partnered with UTSA Business students on a project that will foster community development and family appreciation.
Nick Anthony, founder and CEO of the concept, contacted the College of Business at UTSA this summer with a clear mission: to develop a marketing campaign that directly benefits the community. By expanding on the family-oriented mentality that is a core element of Greek culture, as well as © Papouli’s Greek Grill, five students in their senior year studying Entrepreneurship have harnessed the power of facebook, twitter, and other social media platforms in order to bring the age-old art of story-telling into this modern era. With Mr. Anthony as their guide, this team of students has taken advantage of the unique opportunity to apply their business education to a real-world challenge. Blogging, networking, marketing, material design, and project management are but a few of the skills that they have used to produce a project that successfully links the feeling of fellowship and belonging to the Papouli’s brand.
In addition to establishing a presence on facebook and twitter, the Grandfather Project team has also developed www.mypapouli.com - a YouTube-based platform that will allow users to post videos about their family (specifically, their grandfather or “papouli” figures) for others to see and comment upon. Guests will have the opportunity to share their stories online, as well as in person. At select locations, the team plans to regularly hold in-store video tapings in which guests can have their story recorded and uploaded for their convenience. The Grandfather Project hopes to create a legacy of family wisdom and stories for future generations to enjoy and learn from in an innovative and modern way.
An initial in-store taping will be held Sunday, November 15th, in the morning from 11:00 to 2:00 at the City View Village Location. Learn more about the project at http://thegrandfatherproject.blogspot.com.
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